At-risk women in South Australian regions filling out a doctor’s script at the pharmacy can look down at their prescription cover to view State-first domestic violence support advertising.
The initiative forms part of the SA Government’s Break the Cycle campaign, which promotes support available for people experiencing domestic violence, as well as services tailored to help perpetrators stop abusive behaviours.
About 60,000 prescription covers dispensed by regional pharmacies will carry the Break the Cycle message, including a QR code to take consumers directly to the Break the Cycle website.
A total of 20 pharmacies in Whyalla, Port Augusta, Murray Bridge, Coober Pedy, Padthaway, Naracoorte, Millicent, Mount Gambier, Renmark, Berri, Port Pirie and Victor Harbour will trial the advertising.
Repeat prescriptions are kept by customers for up to 12 months and are often stored in a prominent place around the home.
It’s part of a $40,000 domestic violence support boost targeting SA regions.
The SA Government is also rolling out Break the Cycle advertising in doctor’s waiting rooms and on-demand TV and YouTube viewed in regional areas.
Assistant Minister for Domestic and Family Violence Prevention Carolyn Power said it was important that women in regional areas know that there is support available to them.
“We will continue to ensure at-risk women and their children have access to support and help no matter where they live in South Australia,” she said.
“Domestic and family violence is not contained to particular postcodes and so we are reaching out to all corners of South Australia and investing in our regions to ensure at-risk women across the state know where to turn to for help.
“Putting new Break the Cycle advertising on pharmacy scripts is one of many new, innovative measures we’re delivering to help reach South Australians South Australians experiencing domestic, family and sexual violence that might need that support.”
