I Love Rural Pharmacy Video Competition

Pharmacy staff play a crucial role in the healthcare system in regional, rural and remote communities, adapting and innovating to meet the needs of their communities. They are often the first point of contact for patients (there are 332 Australian towns where the community pharmacy is the only access to healthcare), delivering a broad range of primary health services, more so than ever before, contributing to the overall wellbeing of the community.

We invite regional, rural and remote pharmacists and their staff to submit a video (1-2 mins) for the Rural Pharmacy Video Competition. The video competition provides a unique lens to showcase the opportunities of working in a rural pharmacy as part of team. Winners will be judged based on their creative interpretation and ability to tell their story in unique, humorous, or novel ways.

Share your funny, interesting and successful (and not so successful) stories of how your community pharmacy attracts, recruits and retains pharmacy staff.

Entry is free, and only open to a community pharmacy employee or community pharmacy owner of a MMM 2-7 pharmacy. Best Video winner receives a prize package which supports implementation of full scope, and is valued at $4,500, proudly sponsored by Ravens Recruitment. People’s Choice winner receives a free Full APP2026 Registration (including the Street Party).

Things to consider

• What are the benefits and opportunities of “going rural” – and staying?
• What strategies have worked well when recruiting staff? What has been successful for you? What hasn’t worked so well?
• Has your pharmacy had challenges in attracting staff to your region?
• Have there been challenges to workforce recruitment and retention in your community?
• Were you able to work around these challenges and find a solution?
• Does your pharmacy do anything different in attracting, recruiting or retaining staff
• What does your pharmacy do or offer that other urban/city pharmacies don’t have the opportunity to do?
• Are there incentives (e.g. financial, training, career advancement) or programs (e.g. community-based mentoring and networking programs) your pharmacy uses to attract, recruit and/or retain staff?